Tuesday, June 29, 2010

In E-Mail, Steve Jobs Comments on iPhone 4 Minerals


Despite last week’s flurry of bad press surrounding the iPhone 4’s antenna, Steve Jobs is still in a chatty mood about his company’s newest handset. His latest personal e-mail to a customer relates to minerals used to create the iPhone 4 and other Apple products.


In an e-mail to Jobs on Sunday evening, Wired.com reader Derick Rhodes inquired about whether Apple was using “conflict-free” materials to create the iPhone 4. Jobs shot back a reply an hour later stating that Apple was doing what it could.


Hi Steve,


I’d planned to buy a new iPhone tomorrow – my first upgrade since buying the very first version on the first day of its release – but I’m hesitant without knowing Apple’s position on sourcing the minerals in its products.


Are you currently making any effort to source conflict-free minerals? In particular, I’m concerned that Apple is getting tantalum, tungsten, tin, and gold from Eastern Congo through its suppliers.


Looking forward to your response,

Derick


Jobs’ reply:


Yes. We require all of our suppliers to certify in writing that they use conflict few materials. But honestly there is no way for them to be sure. Until someone invents a way to chemically trace minerals from the source mine, it’s a very difficult problem.


Sent from my iPhone


Rhodes was inspired to write the e-mail after reading a recent New York Times piece detailing the horrific warfare in the Congo, which sells minerals to the suppliers who create components for cellphones, computers and gaming devices. Grass-roots campaigns have dubbed minerals from such origins as “conflict minerals.”


Jobs has been known to occasionally respond to customers’ e-mails, though in recent months the CEO has sent at least one e-mail each week. Many of these e-mails make their way to blogs. Some social media experts told Wired.com that they believe Jobs’ casual replies have evolved into a PR strategy as a means for the CEO to communicate with the world.


Jobs’ e-mail to Rhodes contains a typo ? conflict “few” rather than conflict free ? presumably because he typed it with his iPhone. Wired.com was able to verify the authenticity of the letter.


Rhodes said he felt grateful about receiving an e-mail from the famous CEO.


“I thought it was really cool,” he said. “His e-mails are really concise, so I really appreciate the thought he put into it.”


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Photo: Jon Snyder/Wired.com







Full story at http://feeds.wired.com/~r/GearFactor/~3/ezcjFRnnCs0/

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