As Osama bin Laden watched his terrorist organization get picked apart, he lamented in his final writings that al-Qaida was suffering from a marketing problem. Perhaps what al-Qaida really needed was a fresh start under a new name.
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Full story at http://www.npr.org/2011/06/24/137387822/osama-bin-laden-wanted-to-change-al-qaidas-name?ft=1&f=1001
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