Online sales surpass �4bn

Angelica Mari, Computing, Monday 22 March 2010 at 17:22:00

Web retailers see trading surge during February

Web shopping activity increased by 13 per cent year-on-year to �4.1bn in
February due to Valentine?s Day, according to the latest IMRG Capgemini e-Retail
Sales Index.

In February last year, shoppers spent �3.6bn on purchases made through the
web.

The boost came despite a four per cent decrease over the previous month
driven by a seasonal dip following the festive season, says the report.

Sales of traditional gift items such as flowers and hampers decreased by 31
per cent, while purchases of lingerie and beauty products grew by 30 per cent
and 25 per cent respectively.

Multichannel retailers fared better than pure-play firms, with the former
group experiencing a sales rise of 24 per cent year-on-year and online-only
sales increasing by just four per cent.

Full story at http://www.computing.co.uk/computing/news/2259956/online-sales-surpass-4bn