A purportedly leaked slideshow reveals what may be Microsoft’s game plan for Windows 8. Giving a strong nod to Apple, highlight features teased in the presentation include a Windows app store and instant-on bootup.
Italian Windows blog Windowsette posted the presentation watermarked “Microsoft Confidential.” One slide explicitly mentions Apple’s consumer strategy: a high-quality, easy-to-use user interface that feeds brand loyalty.
“Apple brand is known for high quality, uncomplicated, ‘It just works,’” a slide reads (see above). “This is something people will pay for!”
Microsoft declined to comment on the presentation’s authenticity.
Though the unconfirmed slides explicitly mention Apple’s strategy, Microsoft is still far ahead of the Cupertino, California company in the desktop OS space. Research firms estimate that Windows dominates over 90 percent of the desktop OS market share. Additionally, Microsoft recently announced it sold 150 million licenses of Windows 7 in eight months.
If real, the presentation would suggest that a key part of Microsoft’s strategy to secure its lead with Windows is to replicate Apple’s successful App Store model. One slide (below) reveals plans for Windows 8 to introduce “Windows Store,” an app store for purchasing and downloading Windows applications.
The slides also allude to a one-second bootup reminiscent of the iPad’s instant-on capability.
“Windows 8 PCs turn on fast, nearly instantly in some cases, and are ready to work without any long or unexpected delays,” one slide says.
Windows enthusiast blog Microsoft Kitchen has collected all the slides and believes they are “the real deal.” For a blow-by-blow analysis, visit Stephen Chapman’s writeup.
See Also:
- Microsoft Gives Windows 7 Fans the Option to Ditch IE 8 …
- 7 Good Reasons to Switch to Windows 7
- 7 Reasons to Avoid Windows 7
Full story at http://feeds.wired.com/~r/GearFactor/~3/VccHoZTJrh8/
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