Thanks to seamless scene changes, Harlequin romance scripting and Isaiah Mustafa's over-the-top bravado, "I'm on a horse" is ingrained in our pop culture consciousness. Unfortunately for Old Spice, that campy cache hasn't translated to increased sales.
Full story at http://www.msnbc.msn.com/id/38329241/ns/technology_and_science-tech_and_gadgets/
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