Consumer confidence in smartphone shopping depends on location-based security

Dawinderpal Sahota, Computing, Monday 20 September 2010 at 18:05:00

Location profile information from mobile phones will be used to validate 90
per cent of mobile transactions by 2013, according to Gartner

By 2013, location information or profile information from mobile phones will
be used to validate 90 per cent of mobile transactions, according to analyst
firm Gartner.

The firm said that the improved browser experience offered by smartphones
has led to the rapid adoption of the devices, which in turn is forcing banks,
social networks and other e-commerce providers to look for ways to detect fraud
by, or against, mobile users.

?Fraud detection tools that are available today that work in fixed-line
computing environments don't work well or at all in the mobile world,? said
William Clark, research vice president at Gartner.

He added that there are a number of methods that can be implemented to help
enterprises detect fraud in the mobile space, but they are still in their early
stages of development.

The evolution of location and context-aware fraud detection tools is needed
to increase the confidence of businesses, financial institutions and end users
when processing a transaction, according to Avivah Litan, vice president and
distinguished analyst at Gartner.

"This increase in confidence will help open up new possibilities for context
awareness that will be richer than they are in fixed-line commerce."

Full story at http://www.computing.co.uk/computing/news/2270080/confidence-smartphone-shopping