Dawinderpal Sahota, Computing, Tuesday 26 October 2010 at 17:46:00
Customers won't wait around, says Vodafone study
British businesses are losing valuable contracts because they cannot be According to Vodafone?s Critical Response Time Index 2010, the Over the past year, almost four in 10 businesses (39 per cent) that had The study also shows that suppliers are not safe because they have worked Peter Kelly, director of enterprise at Vodafone UK, said that unified ?Companies can become uncompetitive because it takes them too long to get the ?It is possible to have a single phone number to cover a fixed and mobile Despite Vodafone?s advice, end user demand for unified communications remains
reached fast enough by potential customers, according to a recent study from
Vodafone.
average cost of not responding to a potential new business enquiry is as much as
�30,000 for the average company. This marks an almost �10,000 rise on the 2009
figure and equates to �70bn of potential business lost across the country.
cancelled a contract with a supplier, did so because of poor communication. They
cited difficulty contacting key decision makers or getting a slow response to an
urgent call as being the deciding factor when terminating the contract.
with the same company for a long time, as more than seven in 10 businesses
polled (71 per cent) said there is less room for goodwill, personal
relationships and giving suppliers the benefit of the doubt in 2010.
communications is the key to making businesses more responsive.
right people together to make decisions quickly. The power of unified
communications is to reduce the time to make decisions ? whether to approve a
commercial offering, to approve an investment or an appointment,? he said.
phone. When someone calls the number, the recipient?s fixed and mobile phones
ring at the same time. This is an invaluable feature, say, for a service-based
company that wants to be available around the clock. And for the customer, there
is just one number to call, regardless of the time.?
stagnant, with most businesses claiming that it is
too
complex and not worth the money.
Full story at http://www.computing.co.uk/computing/news/2272159/slow-communication-costs
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