The extremely popular iPhone and iPad game Angry Birds has accumulated 50 million users who play it for 200 million minutes a day, according to its maker.
Humongous.�How did Angry Birds do it? It hardly seems like luck; if you look at it closely, the game’s success was brilliantly engineered.
The company Rovio hit all the check boxes. Angry Birds has a really sharp style, fits in an accessible game genre and features a physics-based gameplay that creates a ton of different situations to keep the game interesting at various skill levels.
On top of that, it’s priced at an irresistible 99 cents. Plus, the game’s makers regularly add new stages through software updates to keep people talking about Angry Birds (just like Doodle Jump does), which makes it a constant viral sensation. So whenever people buy an iPhone, one of the first apps recommended by friends is Angry Birds. Add that all together and you have a mega hit.
And it’s only going to get bigger. Angry Birds recently soared onto the Android platform, and soon it’s also heading to PCs, Macs, every game console and Facebook, according to Rovio.
From CNET
Full story at http://feeds.wired.com/~r/GearFactor/~3/sdB6l0mP9uU/
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